ASR HERBALS, a part of ASR Group was established in the year 1997, with the objective of processing the dried leaves of Stevia rebaudiana, the magical herb of Paraguay, commonly known as Honey leaf. MADHU PATRA is the name we have coined for this herb for the Indian market and is known as Madhu Parani in Marathi, Madhu Patri in Telgu and Seeni Tulsi in Tamil. We are proud to be India's first Herbal company dedicated to the processing, and value addition of Stevia. Our products are available in the market in the brand name of STEVIER which has a PFA manufacturing & marketing license vide PFA 1073. Stevia has been approved as a Dietary supplement by the US FDA vide # IA 45-06.

Stevia is a zero calorie sweetener, and leaves of this plant when dried are 20-25 times sweeter than cane sugar. Leaves contain seven different di-terpene glycosides of which the most important are stevioside and rebaudioside. Di-terpene glycosides skip insulin pathway and end up as calorie free sweeteners. Steviosides are stable at 180°C, hence they find several applications in the food and beverage industry. Stevia leaf extracts can be used to sweeten beverages like coffee, tea, fruits juice, food products like baked products, chocolates, Indian sweet delicacies etc.

Stevia leaves are also known for their excellent skin tightening (useful for anti-wrinkle face packs) properties, in addition to their use as anti-oral bacterial, reduction in hypertension, digestive properties and cardio-tonic properties.

We currently provide Stevia leaf powder, aqueous extract, spray dried aqueous extract. Leaf powder is available in 100g, 500g and 1000g packing, with information on uses of Stevia and
technical information on how to use Setvia. Aqueous extract is available in 50ml, 250 ml and 1000 ml packing. A whole range of value added products will be introduced to the Indian market soon by our R&D team, and to name a few; sweet supari, mitha pan, diabetic bread and other baked products, chocolates, Aloe Vera health drink, diabetic dietary drinks etc. all sweetened with Stevia only without any other source of sweetener. Other products based on Stevia like anti-wrinkle packs, anti-oral bacterial mouthwash will also be made available soon.